KITCHENAID
'MINI MOMENTS'
Client — KitchenAid
Agency — Idea Farmer
Director — Ben Lankester
Creative Director — Josh Beane
Producer — John Bannister
DP — Ben Lankester
Art Director — Chelsea Oliver
Editor — Josh Hegard
KitchenAid tasked US agency Idea Farmer with the brand's biggest launch in 50 years: introducing the Artisan Mini mixer, the newest (and smallest) product in the iconic KitchenAid stand mixer family, to a new generation of KitchenAid enthusiasts.
'Mini Moments' was the result, a 360 global digital campaign targeted towards small space living millennials around the world.
