CETRABEN
'DRY SKIN, WE’RE COMING FOR YOU'
Client — Cetraben
Agency — Twelve
Director — Ben Lankester
Producer — Mia Xerri
Prod Co — The Progress Film Company
1st AD — Ellicia Lotherington
DP — Thomas Tyson-Hole
Art Director — Alex Greenhill
Stylist — Helen Wrigglesworth
Sound — James Cobbold @ Machine
Colour — Hannah Squires
I directed a TV and cinema campaign for skin care brand Cetraben.
Targeting customers with daily irritation, ‘Dry Skin, We’re Coming for You’ serves as a rallying cry, motivating people to embrace a life free from dry skin.
