ADIDAS
'THE ARENA'
Client — Adidas
Director — Ben Lankester
Producer — Jamie Whymark
Prod Co — The Progress Film Company
1st AD — Jonathan Sidwell
DP — Carl Burke
Production Designer — Charlie Hippisley
Editors — Ben Lankester & Joe Walmsley
Sound — James Cobbold @ Machine
Colour — Matthieu Toullet @ MPC
Music — Andrei Vonavi
A spot for Adidas, shot over two days with boxer Tom Benett.
'The Arena’ adapts part of former US President Theodore Roosevelt’s famous speech to narrate the graft of a young boxer striving to reach the top.
