LAND ROVER
'HIBERNOT'
Client — Land Rover
Agency — Spark44
Director — Ben Lankester
Prod Co — The Progress Film Company
Producer — Richard Guy
DP — Matt Shaw
Editor — Ben Lankester
Colour — Houmam @ MPC
In the first of my series of films for Land Rover’s ‘Hibernot’ campaign, two-Michelin-starred chef Simon Rogan tempted diners out of their January hibernation with a selection of treats served up in his pop-up drive-through on the South Downs.
The restaurant was built ‘in the middle of no-where’ for one day of fine-dining. The film is part of Land Rover's campaign to encourage people to get out during the winter and explore the British countryside.
The second part of the campaign consisted of three Chef Stories starring Simon, a man equally at home in the wild as he is in his kitchen.
We followed him on a foraging journey across Cumbria in three films - Earth, Land and Sea.
The third and final part of the campaign consisted of product films showcasing three unique features of the new Range Rover:
Surround Camera System, Remote Climate Control and Wade Sensing.
Every year, Land Rover encourages Brits to avoid ‘hibernating’ through the winter months and explore the beauty of the British countryside. The campaign delivers on an extraordinary winter experience and was a nominee in the Bitesize category at The Smalls Film Festival 2017.