TAG HEUER
'BREAK TENNIS'
Client — TAG Heuer
Agency — Progress
Director — Ben Lankester
Prod Co — The Progress Film Company
Creative Lead — Sam Widdows
Project Lead — Nicola Spence
Producer — Nicola Sims
Production Managers — Heeva Hamed & Matt Bulaitis
Production Assistant — Eloise Saville
To ignite the luxury watchmaker’s move into the sport, they delivered us a brief with an innovative and disruptive edge, challenging Progress to create a multi-asset campaign that would not just propel the brand into tennis culture but kick down the door of the established sport.
TAG Heuer has got its sight set on the future of tennis.
Starring — Felix Auger-Aliassime, Alex De Minaur, Denis Shapovalov, and Frances Tiafoe
Talent — Charlie Buirski, Emmanuel Moyo & Levi Lowe-Lennon
Narrator — Jammy Kasongo
Client Digital Communication Director — Pascal Tea
Client Global Content Manager — Nolan Buchi
1st AD — Steve Wingrove
2nd AD — Chris Riley
Director of Photography — Carl Burke
Focus Puller — Job Reineke
Loader — Chris Rodgers
Ronin Op — Dan Lobo-Pires
Focus Puller — Rupert Hornstein
DIT — Luke McCarthy
Art Director — Charlie Hippisley
Prop Master — Lester Hill
Prop Man — James Middleton
Location Manager — James Khoury
Sound Recordist — Michael Clayton Jr.
Gaffers — Craig Davis, Ryan Delahunty
Sparks — Saul Harris, Rob Stewart,
Barry Keegan, Romaine Foster
Riggers — Martin Smith, Christopher Gough
Make-Up & Styling — Olivia Cochrane
Stills Photographer — Holly Wren
Camera — Panavision
Lighting — Pro Light
Editor — Adrian Ardelean
Composer — Daniel Lidchi
EP — Toby Walsham
Sound — Wave Studios
Sound Designer — Jonny Platt
Colour & VFX — MPC
Colourist — Matthieu Toullet
VFX Artists — Michael Aveling & Andrew Curtis
Post Producer — Edwin Elkington